Academic Creativity Initiatives

As a part of Business Ethics and Corporate Governance (BE & CG), MBA Semester-I students were given an opportunity to indulge in a live project. The topics for the group projects were related to the Indian Economy. A group of 5 students selected the topic “Cyber Scams and Threats Awareness”. The main motive behind this project was to create maximum awareness about the matter chosen in all possible ways. We took an initiative to work and gather information regarding the cyber scams and threats through Google form surveys, webinars, prank calls, one on one chatting, creating polls, etc.

From the survey, it was noticed that a large number of people fell prey even after being careful. Accordingly, we used all forms of electronic media to spread awareness regarding the scams and how to not fall in it. We circulated digital posters and videos. We took help of Instagram bloggers and known pages to post and comment on them (Social media influencing), webinars to aware about the threats, explaining do’s and don’ts.

As our initiative was to reach out to a maximum people, we chose a platform of spreading awareness through Radio media. One of the popular RJs, R.J. Yuvraaj accepted our request and supported and helped us by airing a message through the Radio Station. This helped us in spreading the message to maximum people about the scams and threats and also to educate them about the safety measures. This way, we could succeed in reaching out to different groups of people.

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