| S. No. | Year of Publication | Title of paper | Name of Journal |
|---|---|---|---|
| 1 | 2023 | RETAIL INVESTOR’S PERCEPTIONS TOWARDS INVESTMENT IN INDIAN CORPORATE BOND MARKET | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 2 | 2023 | MACRO ECONOMIC FACTORS AFFECTING RETAIL INVESTORS’ PARTICIPATION IN THE INDIAN BOND MARKET | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 3 | 2023 | Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large-sample study based on a model integrating philanthropic actions, well-being and flow experience | Journal of Philanthropy and Marketing |
| 4 | 2023 | Employee well-being: The Impact of Ability, Motivation and Opportunity HRM Practices | Juni Khyat |
| 5 | 2023 | Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness | International Review on Public and Nonprofit Marketing |
| 6 | 2023 | Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM‑ANN‑NCA method | International Review on Public and Nonprofit Marketing |
| 7 | 2023 | FACTORS INFLUENCING INTENTION TO USE ITC ENABLED RIDE SHARING OF MILLENIAL IN EMERGING MARKETS | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 8 | 2023 | THE EFFECTS OF EMPLOYEE ENGAGEMENT TOWARDS EMPLOYEE INTENTIONS TO STAY MEDIATED BY EMPLOYEE PSYCHOLOGICAL WELLNESS | Madhya Pradesh Journal of Social Sciences |
| 9 | 2023 | Measuring the moderation effect of age and gender on User's Intentions towards cloud computing in India | AIP Conference Proceedings |
| 10 | 2023 | Rising home bakers in India: leveraging online platforms for sales and marketing | Emerald emerging markets case studies (EMCS) |
| 11 | 2023 | Role of Personality and Work life Balance in Engaging Gen Z Employees in India | Empirical Economics Letters |
| 12 | 2023 | Which Pandava are you? Assessing Entrepreneurial Trait(s) based on the key strengths of the Pandavas | Kanpur Philosophers: International Journal of humanities, Law and Social Sciences |
| 13 | 2023 | Agricultre Financing by Banks in the State of Gujarat: Does it Help In Ushering Goal of Crop Diversification: An Empirical Analysis | Journal of the Oriental Institute |
| 14 | 2023 | Agricultre Financing by Banks in the State of Gujarat: Does it Help In Ushering Goal of Crop Diversification: An Empirical Analysis | Journal of the Oriental Institute |
| 15 | 2023 | Untaped Indian Rural Market : Exploring the New Opportunities | Rabindra Bharti Journal of Philosophy |
| 16 | 2023 | Entrepreneurship, Sustainability and the Pandemic - A Tourism Perspective | Humanities and Social Science Studies |
| 17 | 2023 | Impact of COVID 19 on Sustainability and Innovation of Tourism Sector | South India Journal of Social Sciences |
| 18 | 2023 | Clustering towards sustainability- The Global Reach and the Indian Significance | Madhya Pradesh Journal of Social Sciences |
| 19 | 2023 | Intertwining Emotions with Vlogging: The Sustainable Tourism Connect | Journal of Foundational Research |
| 20 | 2023 | Fashion Library: Bridging Environmental Sustainability and Innovative Marketing for a Sustainable Future | Tuijin Jishu/Journal of Propulsion Technology |
| 21 | 2023 | Fashion Library: Bridging Environmental Sustainability and Innovative Marketing for a Sustainable Future | Tuijin Jishu/Journal of Propulsion Technology |
| 22 | 2023 | A systematic study on the Domino effect of creating Green India: An Awareness and perception study of Indians towards Green Buildings | European Economic Letters |
| 23 | 2023 | SUSTAINABILITY AND LOCAL FOODS: A CONSUMER PERSPECTIVE ON PROMOTING ENVIRONMENTALLY FRIENDLY FOOD CHOICES | Madhya Pradesh Journal of Social Sciences |
| 24 | 2023 | SUSTAINABILITY AND LOCAL FOODS: A CONSUMER PERSPECTIVE ON PROMOTING ENVIRONMENTALLY FRIENDLY FOOD CHOICES | Madhya Pradesh Journal of Social Sciences |
| 25 | 2023 | Shwas: Breathing life into or just breathing? | Journal of Informatics Education and Research |
| 26 | 2023 | Shwas: Breathing life into or just breathing? | Journal of Informatics Education and Research |
| 27 | 2023 | CLUSTERING TOWARDS SUSTAINABILITY – THE GLOBAL REACH AND THE INDIAN SIGNIFICANCE | Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P. Institute of Social Science Research, Ujjain |
| 28 | 2023 | Indian Women Entrepreneurs in MSME: The Driving Force behind their Journey | International Journal for Research in Engineering Application & Management |
| 29 | 2023 | A study on customer awareness: Green banking | International Journal for Multidisciplinary Research |
| 30 | 2023 | DRIVERS OF EMPLOYEE ENGAGEMENT: A CONCEPTUAL FRAMEWORK | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 31 | 2023 | RETAIL INVESTOR’S PERCEPTIONS TOWARDS INVESTMENT IN INDIAN CORPORATE BOND MARKET | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 32 | 2022 | A Neural Network Approach for Predicting Sustainable Consumption behaviour of SNS Users by Integrating Personality Traits and E-Mavenism | Academy of Marketing Studies Journal |
| 33 | 2022 | Impact of Digital Content Marketing on Purchase Intentions for Online shopping post Covid -19 Pandemic | International Journal of Management, Public Policy and Research, E ISSN : 2583-3014 |
| 34 | 2022 | IDENTIFICATION OF EMERGING ECONOMY DEVELOPMENT BY USING ARTIFICIAL INTELLIGENCE | Manager – The British Journal of Administrative Management |
| 35 | 2022 | AI IN HUMAN RESOURCE MANAGEMENT PATH FORWARD AND CHALLENGES | The World Journal of Management and Economics |
| 36 | 2022 | A RESEARCH STUDY ON FACTORS INFLUENCING LISTING GAINS OF IPOs | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI |
| 37 | 2022 | A RESEARCH STUDY ON EMPLOYEE PERCEPTION ON ORGANIZATIONAL LEADERSHIP: COVID AND BEYOND’ | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI |
| 38 | 2022 | From Push to Pull- Digital Transformation Globally During and After COVID 19: An Empirical Analysis | The Management Accountant, Vol 57, Issue 9, September 2022, ISSN:0972-3528 |
| 39 | 2022 | Psychological comfort in service relationships: A mixed-method approach | Journal of Retailing and Consumer Services |
| 40 | 2022 | A RESEARCH STUDY ON EMPLOYEE PERCEPTION ON ORGANIZATIONAL LEADERSHIP: COVID AND BEYOND’ | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI |
| 41 | 2022 | An examination on the extent of alliance between youth mobile phone subscribers with mobile network operators | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES; ISSN: 0972 – 8945 Vol. XX, No.6, July – December 2022, UGC Care Approved, Group I, Bi-Annual Journal |
| 42 | 2022 | Study on cognizance of key performance indicators in Ahmedabad based organizations | Journal of the Oriental Institute; ISSN: 0030-5324 Vol. 71, Issue. 04, No. 2, October - December: 2022, UGC Care Approved, Group I, Peer Reviewed and Referred Journal |
| 43 | 2022 | To study the hotel guests’ penchant towards the hotels’ green practices followed – the hotel employee perspective | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCV, No.43, 2022 UGC CARE GROUP 1 approved, Peer Reviewed and Referred Journal. |
| 44 | 2022 | Barriers towards Green India: A holistic approach | The Empirical Economics Letters, 21 (Special Issue 2): (July 2022) ISSN 1681 8997 Indexed in EconLit and included in Cabell's Directory, ERA accredited and included in ABDC journal quality list, Endorsed in Publons which is a part of Web of Science Group. |
| 45 | 2022 | Chandok, Y. and Patel, R. (2022). ‘An Analysis of Growth and Long Term Trend of Textile Industry in India’, Paripex- Indian Journal of Research, Vol. 11, No. 5, pp. 137-140. | Paripex- Indian Journal of Research |
| 46 | 2022 | Social Entrepreneurial Spectrum: Understanding The Need For Social Ecosystem Through Two Schools Of Practice | Journal of the Oriental Institute |
| 47 | 2022 | Social Network Analysis for Precise Friend Suggestion for Twitter by Associating Multiple Networks using ML | Informational Technology and web Engineering, Vol. 17, Issue 1, 2022, |
| 48 | 2022 | From Push to Pull- Digital Transformation Globally During and After COVID 19: An Empirical Analysis | Management Accountant, Vol 57, Issue 9, September 2022, ISSN:0972-3528 |
| 49 | 2022 | Impact of Budget announcements on the Nifty 50 companies with Highest Market capital in their respective sectors | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN : 0972-0766, Vol. : XCV, No:48, 2022 |
| 50 | 2022 | Exploring the role of speical tourism events in urban areas | South India journal of speical tourism events in urban areas issn 0972-8945, Vol. XXI, No. 5 january-june 2023 |
| 51 | 2022 | An examination on the extent of alliance between youth mobile phone subscribers with mobile network operators | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES; ISSN: 0972 – 8945 Vol. XX, No.6, July – December 2022, UGC Care Approved, Group I, Bi-Annual Journal |
| 52 | 2022 | Study on cognizance of key performance indicators in Ahmedabad based organizations | Journal of the Oriental Institute; ISSN: 0030-5324 Vol. 71, Issue. 04, No. 2, October - December: 2022, UGC Care Approved, Group I, Peer Reviewed and Referred Journal |
| 53 | 2022 | To study the hotel guests’ penchant towards the hotels’ green practices followed – the hotel employee perspective | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCV, No.43, 2022 UGC CARE GROUP 1 approved, Peer Reviewed and Referred Journal. |
| 54 | 2022 | A Case Study titled ‘Robotrix India: Innovations pave the ways!’ | Published by - L ORDINE NUOVO PUBLICATION with ISBN: 978-93- 92995-32-3 in 2022. |
| 55 | 2022 | A Case Study titled 'Food Memories' | Published by Indian Institute of Management, Ahmedabad |
| 56 | 2021 | An Eagle’s view on the Impact of the Pandemic (COVID 19) on the Online Purchase Pattern of Apparels and Makeup by Indian women | The Empirical Economics Letters |
| 57 | 2021 | Abundant Choices: Consumers Dilemma | The Empirical Economics Letters |
| 58 | 2021 | From Pandemic to Academic and beyond: Online Teaching Challenges Faced by School Teachers in Gujarat | The Empirical Economics Letters |
| 59 | 2021 | Trajectory from brand hate to consumer decision making process | IITM Journal of Business Studies (JBS |
| 60 | 2021 | Challenges for New generation Entrepreneurs in adopting of blendedlearning : An emperical study | International Journal of Entrepreneurship,VOL 25,Special Issure |
| 61 | 2021 | The Covid 19 scare & Air travel: Exploring Passengers concerns and Attitudes | Academy of Strategic Management Journal Vol 20,Special Issue 5,2021 |
| 62 | 2021 | Startegies to overcome the psychological impactsof work from home during Covid-19 Pandemic : A case study | Proceedings of conference on Management in New normal by GLS univeristy in 2021 (E ISBN: 978-93-5473-783-1) |
| 63 | 2021 | The Uncertain Future of Banking: People and Change Management | AIMS International Journal of Management |
| 64 | 2021 | To Study the Impact of Quality and Satisfaction with respect to Food Delivery Apps on Customers Continuance Intention Post Covid-19 Pandemic | KalyanBharti |
| 65 | 2021 | Examining the factors influencing faculty readiness for Online Teaching and its impact on Motivation | Shodhsamhita |
| 66 | 2021 | An Empirical Analysis of the Financial Behaviour and Attitude of Residents of Ahmedabad City | Wesleyan Journal of Research |
| 67 | 2021 | A Study of Competencies and Challenges of Indian Women Entrepreneurs | Economic Studies Journal |
| 68 | 2021 | Chandok, Y. and Patel, R. (2021). 'A Comparative Analysis of Growth of Sugar Industry in India during Pre and Post Recession Period', | Paripex-Indian Journal of Research, Vol. 10, No. 02, pp 11-14 |
| 69 | 2021 | Examining the impact of strategic supplier partnership, customer relationship and supply chain responsiveness on operational performance: the moderating effect of demand uncertainty | Journal of Business & Industrial Marketing |
| 70 | 2021 | An Empirical Analysis of the Financial Behaviour and Attitude of Residents of Ahmedabad City | Wesleyan Journal of Research |
| 71 | 2021 | The Impact of Time Orientation and Cultural Values on Consumer Innovativeness and Innovation Adoption Behaviour: The Moderating Role of Innovation Characteristics | Paripex – Indian Journal of Research, |
| 72 | 2021 | ABUNDANT CHOICES: CONSUMER’S DILEMMA | The Empirical Economics Letters |
| 73 | 2021 | An Empirical Analysis of the Financial Behaviour and Attitude of Residents of Ahmedabad City | Wesleyan Journal of Research |
| 74 | 2021 | Trajectory from brand hate to consumer decision making process | IITM Journal of Business Studies [JBS] |
| 75 | 2021 | From Academic to Pandemic and Beyond – online teaching challenges faced by school teachers in Gujarat | The Empirical Economics Letters |
| 76 | 2021 | A Comparative Study on Entrepreneurial Traits Found in Students of Master’s Program | Journal of The Asiatic Society of Mumbai |
| 77 | 2020 | To assess the Emotional Well Being of the Populace of Gujarat, India During the Pandemic – COVID 19 Obligatory Lockdown 1.0 | Journal of Critical Reviews |
| 78 | 2020 | Increasing Screen Time and Sleep Debt, Behavioral Deficit and Academic Performance in Millennials: A Holistic Review | Test Engineering |
| 79 | 2020 | Evaluation of eTail services quality: AHP approach | Vision |
| 80 | 2020 | Factors Impacting the Performance of Women Entrepreneurs in MSMEs | Proceedings of International E-Conference on Advances in Management, Social Sciences and Technology organised by Indian Academicians and Researchers Association (IARA) ISBN: 978-81-949278-6-0 |
| 81 | 2020 | A Study on the Perception of Young Women towards Entrepreneurship in Ahmedabad | Proceedings of 2nd International Conference on Entrepreneurship & Family Business (ICEFB) at IIT Bombay |
| 82 | 2020 | To assess the emotional wellbeing of the populace of Gujarat, India during the pandemic – COVID-19 19 obligatory lockdown 1.0 period | Journal of Critical Reviews, |
| 83 | 2020 | Increasing Screen Time and Sleep Debt, Behavioural Deficit and Academic Performance in Millennials: A Holistic Review | TEST Engineering and Management |
| 84 | 2020 | MH-DSCEP: multi-hop dynamic and stable cluster-based energy-efficient protocol for WSN | International Conference on Information and Communication Technology for Intelligent Systems |
| 85 | 2019 | An Analysis of Factors Influencing Shopping Cart Abandonment and Its Impact on E commerce Players in India | Springer |
| 86 | 2019 | E wallet system: Small merchant’s perspective | Springer |
| 87 | 2019 | An Improved Genetic Algorithm for Solving Multi Depot Vehicle Routing Problems | International Journal of Information Systems and Supply Chain Management (IJISSCM) |
| 88 | 2019 | RAM: rotating angle method of clustering for heterogeneous-aware wireless sensor networks | Smart Trends in Computing and Communications |
| 89 | 2018 | An Analysis of Factors Influencing Shopping Cart Abandonment and Its Impact on E-commerce Players in India | 18th Global Conference on Flexible systems management – GLOGIFT |
| 90 | 2018 | E wallet system: Small merchant’s perspective | 18th Global Conference on Flexible systems management – GLOGIFT |
| 91 | 2018 | A Study on importance of using technology in imparting education and its impact on learning retention by the students of CBSE schools in Ahmedabad | Indian Journal of Applied Research, volume 08, Issue 12, December 2018, ISSN - 2249-555X |
| 92 | 2018 | Comprehensive analysis on learning and recollection procedure by the high school students of ICSE board students in the city of Ahmedabad | Indian Journal of Applied Research, volume 08, Issue 12, December 2018, ISSN - 2249-555X |
| 93 | 2018 | A Study on Corporate Social Responsibility with reference to the Corporations Associated with social media | GLOGIFT 18, SPINGER (December 18-20, 2018) ISBN No 978-93-83893-08-9. |
| 94 | 2018 | An Analysis of Factors Influencing Shopping Cart Abandonment and Its Impact on E-commerce Players in India | 18th Global Conference on Flexible systems management – GLOGIFT |
| 95 | 2018 | E wallet system: Small merchant’s perspective | 18th Global Conference on Flexible systems management – GLOGIFT |
| 96 | 2018 | Leadership in Indian High-tech Start-ups: Lessons for Future | o pp. 39-92. In Thakkar, B. (Eds.) “The Future of Leadership: Addressing Complex Global Issues”; Palgrave Macmillan, Springer International Publishing AG, Switzerland. ISBN: 978-3-319-73869-7 (Print); ISBN: 978-3-319-73870-3 (Online) |
| 97 | 2018 | A Study on Relationship Amongst Designation and Change Readiness within Employees of Banking Sector in Gujarat | ROOTS |
| 98 | 2018 | A Study on Job Satisfaction of Bank Employees with respect to Readiness to Change in Work environment in Major Cities of Gujarat | ROOTS |
| 99 | 2018 | Digital Transformation of Banks in India: The Opportunities and Challenges faced by Retail Banking Sector | International Journal of Creative Research Thoughts |
| 100 | 2018 | Impact of Role Ambiguity on Resistance for Change in Banks within Gujarat | International Journal for Research in Applied Science and Engineering Technology |
| 101 | 2017 | A study on Influence of Demographic factors on Consumer Impulse Buying Behavior | Sankalpa Journal of Mgt and Research (ISSN No. 2231:1904), Vo. 7 Issue 1, 2017 |
| 102 | 2017 | Apparels Impulse Buying Behavior of College Students with respect to Visual Merchandising” | Quest- International Journal of Management and Research, Vol.7 Issue 1, 2017. |
| 103 | 2017 | India: Through The Eyes of the Foreign Tourist Using Content and Narrative Analysis of Travel Blogs. | 7th IIMA Conference on Marketing in Emerging Economies. |
| 104 | 2017 | A Semiotic Approach through Print Advertisements- The Changing Indian Urban Male. | Global Observations of the Influence of Culture on Consumer Buying Behavior.IGI Book, |
| 105 | 2017 | A Study on Trends and Regulations of NPAs in Indian Commercial Banks | Chapter in the book titled ‘Law and Economics Breaking New Grounds’ published by Eastern Book Company |
| 106 | 2017 | India: Through The Eyes of the Foreign Tourist Using Content and Narrative Analysis of Travel Blogs. | 7th IIMA Conference on Marketing in Emerging Economies. |
| 107 | 2017 | A Semiotic Approach through Print Advertisements- The Changing Indian Urban Male. | Global Observations of the Influence of Culture on Consumer Buying Behavior.IGI Book, |
| 108 | 2016 | Impulse buying behaviour amongst working women – with respect to the city of Ahmedabad | International Journal of Innovative Science, Engineering and Technology, volume 3, Issue 1, January 2016, ISSN 2348 – 7968 |
| 109 | 2016 | Microfinance in India With Special Reference to SHG-Bank Linkage Programme | OBRJ. Vol 2 No 2,2016 |
| 110 | 2016 | A Study of Financial Impact of Lean Manufacturing Scheme on MSME Units of ITAMMA Cluster in Gujarat,proceedings of | 6th India Finance Conference at IIM Ahmedabad,2016 |
| 111 | 2016 | An analysis of trends and patterns of bank financing in MSMEs and its impact on developing Indian economy | Published by International conference on Finance CCFS,2016 |
| 112 | 2016 | E-commerce Buying Behavior in India: The Role of Website Features in E-loyalty | South Asian Journal of Management Vol. 23, No. 1, pp. 56-88. ISSN: 0971-5428 |
| 113 | 2016 | A Study of Trends in B2C Online Buying in India | Indian Journal of Marketing, Vol. 46, No. 2, pp. 22-35. |
| 114 | 2016 | A Study of Financial Impact of Lean Manufacturing Scheme on MSME Units of ITAMMA Cluster in Gujarat,proceedings of | 6th India Finance Conference at IIM Ahmedabad,2016 |
| 115 | 2016 | An analysis of trends and patterns of bank financing in MSMEs and its impact on developing Indian economy | Published by International conference on Finance CCFS,2016 |
| 116 | 2016 | “Sales Promotion to doctors': The societal perspective”, | Conference proceedings, Management and Research Practices in Emerging Markets, ISBN :978-93-80867-85-4 |
| 117 | 2016 | “Go Green-A Value Proposition for Business”, | Conference proceedings NICOM 2016, New Age Ecosystem for Empowering Trade, Industry and Society, ISBN :978-93-85777-08-0 |
| 118 | 2015 | Evaluating Factors on consumer Impulse buying through SEM Approach | Common Wealth Journal of commerce and Management Research, Vol.2, Issue 4 (April 2015) |
| 119 | 2015 | 3 Fs Of MSMEs: A Holistic Study Of Foundation, Functions And Future Of MSMEs Of Gujarat - With Special Reference To Various Government Incentives And Schemes | Published by International conference on Finance CCFS,2015 |
| 120 | 2015 | Effect of Attitudes, Subjective Norms, Perceived Behavioral Control and Domain Specific Innovativeness on Online Buying | AIMS International Journal of Management (Houston, USA), Vol. 9, No. 2, pp. 107-132. ISSN 1939-7011 |
| 121 | 2015 | 3 Fs Of MSMEs: A Holistic Study Of Foundation, Functions And Future Of MSMEs Of Gujarat - With Special Reference To Various Government Incentives And Schemes | Published by International conference on Finance CCFS,2015 |
| 122 | 2015 | An Analysis of Pull motivational factors of the Indian Domestic tourist | 6th IIMA Conference on Marketing in Emerging Economies, 2015 |
| 123 | 2015 | “CSR and HR : The Way Ahead” | Conference proceedings NICOM 2015, Transforming HR: Creating a Culture for Change and CSR, ISBN :978-93-84869-09-0 |
| 124 | 2014 | Online spending dynamics of working women professionals in Bangalore City | Indian Journal of Applied research, volume: 4 | Issue: 12 | Dec 2014 | ISSN - 2249-555X |
| 125 | 2014 | An Analysis of income and investment pattern of working women in the city of Ahmedabad | International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563, Vol. 4, No.6, December 2014 |
| 126 | 2014 | Impulsive Buying in organized Retail with respect to Ahmedabad | SANKALPA-Journal of Mngt. & Research" (ISSN No. 2231-1904), Vol.3(2). |
| 127 | 2014 | Private Equity in India and Its Impact on Indian Businesses | Published by International conference on Finance CCFS,2014 |
| 128 | 2014 | Private Equity in India and Its Impact on Indian Businesses | Published by International conference on Finance CCFS,2014 |
| 129 | 2014 | “Global or Glocal : The future course for strategy?”, | Global Journal of Finance and Management |
| 130 | 2013 | The Impact of Service Quality on Customer Loyalty towards Organized Coffee Retailers in Ahmedabad | Anveshak, Volume-2, No. 1, January 2013, ISSN: 2278-8913, Excel India Publishers. |
| 131 | 2013 | Visual Merchandising and its impact on purchase behavior in Ahmedabad City | National Institute of Co-operative Management on 4th and 5th May 2013 |
| 132 | 2013 | Impulsive Buying- A literature Review | Nishkarsh journal of Management and Technology ISSN:2320-4192 |
| 133 | 2013 | An Analysis of existing literature on B2C e-commerce | Indian Journal of Marketing, Vol. 43, No. 12, pp. 34-46. ISSN: 0973-8703 |
| 134 | 2012 | Effect of Facebook on Purchasing Behavior of Youth | International Journal of Research in Computer Application and Management (IJRCM) Volume No. 2 (2012), Issue No. 11 (November) ISSN: 2231-1009 |
| 135 | 2012 | Impact of Facebook on students’ academic performance | Nishkarsh The Journal of Management ISSN: 2320-4192 |
| 136 | 2012 | The Effect of Globalization, Global Brands and Rural Marketing on the Rural Consumer | Global recession to Global Recovery: Opportunity, Challenges and Strategies for Sustainable Growth |
| 137 | 2012 | The Impact of Global Advertisement on Indian Values’ | SANKALPA, Journal of Management and Research |
| 138 | 2012 | The Impact of Global Advertisements on the Traditions of Urban India. | International Journal of Scientific Research |
| 139 | 2012 | The impact of Global brands on the culture of the Indian Urban Consumer. | International Journal of Scientific Research |
| 140 | 2012 | Economic Implications of GST in India | Global Journal of Finance and Management ISSN 0975- 6477, VOL 4, Number 9, 2012 |
| 141 | 2012 | Land Reforms and Transfer of Land: a case study of Agra region | Research Journal of Economics & Business Studies, ISSN: 2251-1555, Volume:02, Number: 02, December- 2012 |
| 142 | 2012 | The Indian Tourism Sector, The Pre-reform to Post reform Era- An overview | Research Journal of Arts,Management and Social Sciences ,VOL VI. |
| 143 | 2012 | Indian Outbound Tourist’s Perceptions of Select ASEAN destinations | Published at the Nirma International Conference on Management(2012 |
| 144 | 2012 | A study on the role of shopping as a factor in the Indian Outbound tourist’s destination selection | Sankalpa-Journal of Management and Research ,volume 2,Issue 2 |
| 145 | 2012 | An Exploratory Study on the Development of Tourism and the Domestic Tourists Travel Behaviour | International Journal of Scientific Research |
| 146 | 2012 | Indian Outbound Tourists’ Retail Behavior | International Journal of Scientific Research |
| 147 | 2011 | Fairness cream evaluation survey in men | RBCON- March 19, 2011 |
| 148 | 2011 | Marketing Mix for Rural Market | Recent Trends in Management and Technology” organized by R.B. Institute of Management Studies |
| 149 | 2009 | Administrative Aspects of Value Added Tax with Special Reference to Uttar Pradesh | Journal of Management Development And Information, RNI. UPENG/2007/27969, VOL 7, Dec, 2009 |
| 150 | 2007 | Impact of Emotional advertising and its effectiveness on consumers | AIMA journal |
| 151 | 2006 | Managing Multiculturalism and diversity issues in today’s MNCs | Indian Conference of Management [I-COM] |
| 152 | 2006 | Perspectives of ethical dilemmas faced by marketers | Indian Conference of Management [I-COM] |
| 153 | 2006 | Faculty development program | ICFAI |
| 154 | 2006 | Industry- Institute partnership FDP | B.K. School of Business management under the aegis of IIPC |
| 155 | 2005 | International conference on statistical tools used in management study | Ahmedabad Management Association |
| 156 | 2004 | Importance and benefits of accounting in marketing | Seminar on Foundation, Research, and Application of Accounting, organised by S.K. Patel Institute of Management and Computer Studies, Gandhinagar |
| 157 | 2004 | National seminar on “Brand Wars – III” | ICFAI |
| 158 | 2004 | Two-day state level residential seminar on Foundation, Research, and Application of Accounting | S.K. Patel Institute of Management and Computer Studies |
