MBA First Semester Students worked on social initiative live project as a part of their BECG course and addressed various social issues faced by people in present-day society. As it is correctly said, “Don’t use social media to impress people; use it to impact people”. They used social media platform to use their ideas for the benefit of society by addressing social issues and spreading awareness. Various groups of students participated in this project under the guidance of their Project Mentor. Few of the issues addressed during this activity were Mental Illness, Harassment and inequality with Transgender, Right to education, Hunger and Homelessness, Pollution due to Plastic Use, Cyber Scam, Orphans, Child Abuse, Bullying at schools and colleges, Gender Inequality, Animal Cruelty, Drug Abuse, Wastage of Food and Corruption.
Taking care of Social distancing and Government guidelines, they also collaborated with few NGOs and volunteered to help needy people of the society post Covid 19 pandemic. The scope of this project ranges from mapping the awareness of people using Google forms surveys to spreading awareness among people using platforms like Facebook and Instagram. Students addressed various questions like Why do these problems exist? What are their effects? and What can be done about them? Such initiative creates a new system built on interdependency and motivates the students to be socially responsible citizens. Such learning and engagement develop humanitarian values in the students and leads to their moral development. This synergy of managerial skills and social sensitivity prepares the students to be ready so as to contribute to the society.
Virtual presentation was held on 12th March, 2021 where around 30 groups of students presented their work. All the presentations were thought provoking and galvanized each of us into action.