Dr. Neha Patel

B.Sc., P.G.D.C.A., M.B.A. University of Memphis, U.S.A, PhD (Marketing),
Area: Marketing
Experience: 31 years

Prof Neha Patel, PhD, is a Professor in Integrated Marketing Communications, Strategic Brand Management as well as the Director of Som Lalit Institute of Management Studies (PGDM) and Som Lalit Institute of Business Management (MBA). Currently, she is guiding 3 doctoral students in GTU and is co-supervisor of 3 doctoral students in Silver Oak University in the area of Management. She is also a co guide at Gujarat University. Prof Neha has over 26 years of experience in teaching, research, consultancy and Industry. She has authored multiple publications in international, national journals and book chapters. The publications are in Scopus, UGC Care and Peer reviewed journals. She has taken consultancy projects in the areas of training, retail mapping and communication strategy. Prior to joining academics, she had a strong corporate career in advertising with Mudra Communications Ltd. and Triton Communications Ltd. She also has worked with an IT start-up wherein she was responsible for the visualization and application of the Marketing Strategy as well as New Business Development in South East Asia.

Since Prof Neha was given the charge of being the Director, apart from being responsible for academics, admin and placements of the students of both the programs, she has initiated many programs in the institute like Social Outreach for students; Weekly Seminars and interactions with the Industry; Social Media presence of the institutes; participation of students in competitions at a national level as well as focussed towards the growth of the faculties by mentoring them towards research and faculty development courses.

Recently, she was on the panel of ELETS, Higher and Technical Education Virtual Conclave, West India for discussion on Mental & Social Wellbeing of Students, Teachers & Parents during COVID19 crisis, 17th World Education Summit and Awards 2020 on Discussion topic: Digital Transformation in the area of Education (Online) as well as for “ASMA Higher & Tech Leadership Summit” on How the process should be simplified from admission, enrolment, and assessment to academics? Among others. Her research specialities lie in consumer behaviour, advertising research via semiotics, luxury branding, tourism management and marketing as well as Integrated Marketing communication. Her current work entails being an expert on behalf of GTU for the Gujarat Tourism project of “Pavagadh”, live case of luxury brand – House of Marigold as well as Emotional and Social Wellbeing of people during the Pandemic.