| S. No. | Year of Publication | Title of paper | Name of Journal |
|---|---|---|---|
| 1 | 2024 | Unlocking Growth: An Empirical Study of Affiliate Marketing in Small and Medium Enterprises (SMEs) in Gujarat, India, Web of Science, CAHIERS MAGALLANES-NS, Volume 06 Issue 2, 2024, DOI 10.6084/m9.figshare.2632573, http://magellanes.com. Dr. Neha Patel, Dr, Rajeshwari Jain | Web of Science, CASHIERS MAGALLANES - NS |
| 2 | 2024 | Female Consumer insights on green cosmetics: Evaluating environmental impact, safety, ingredients, marketing, satisfaction, and ethical standards. Web of Science, Bulletin of Pure and Applied Sciences, Zoology (Animal Science), Vol.43B, No.2S, July-December 2024: P. 68-82, Print version ISSN 0970-0765, Online version ISSN 2320-3188, www.bpasjournals.com. Dr. Rajeshwari Jain, Dr. Neha Patel | BULLETIN OF PURE AND APPLIED SCIENCES |
| 3 | 2024 | Research paper titled, ‘Assessing the Impact of Excessive Electronic Gadget Usage on the Ergonomics and Health of Genz: A Multidisciplinary Study’, African Journal of Biological Sciences, Scopus Q4, Volume 6, Issue – 9, June 2024, ISSN: 2663-2187, doi: 10.48047/AFJBS.6.9.2024.4885-4899. Dr. Rajeshwari Jain, Dr. Neha Patel | African Journal of Biological Sciences |
| 4 | 2024 | Research paper presented at Transcendence…. XenZ, A National Conference on elevating India’s Business landscape, Kadi Sarva Vishwavidhyalaya, Kadi. Paper titled: Cracking the Code: Leveraging Viral Memes to Maximize Engagement in Gen Z Marketing Strategies, 1st to 3rd March 2024. Dr. Rajeshwari Jain | A National Conference on elevating India’s Business landscape, Kadi Sarva Vishwavidhyalaya, Kadi |
| 5 | 2024 | Research paper presented at 2nd International Conference cum Awards 2024, International Conference on Global Issues in Multidisciplinary Academic Research, 28th July 2024, Tamil Nadu, on the topic, “A study on successful implementation of AI in Retail”. Received the ‘Best Researcher award’ for the same. | 2nd International Conference on Global Issues in Multidisciplinary Academic Research, Tamil Nadu |
| 6 | 2024 | Buy Now or Regret Later: The Irresistible Pull of Scarcity Marketing in Retail, Research paper presented at 10th IBS conference on marketing and business strategy, [ICOMBS 2024]at ICFAI Business School, Hyderabad, March 15th and 16th 2024, Dr. Rajeshwari Jain, Dr. Neha Patel | 10th IBS conference on marketing and business strategy, ICFAI Business School, Hyderabad |
| 7 | 2024 | Beyond Standard Sizing: A 3D Revolution in Online Apparel Retail for Personalized and Precise Fit",Educational Administration: Theory and Practice, 30(5), 2054-2064, Doi: 10.53555/kuey.v30i5.3221. Dr. Rajeshwari Jain, Dr. Neha Patel, Dr. Gincy Mathew | Educational Administration: Theory and Practice |
| 8 | 2024 | Impact of HRIS on Effectiveness of HR Practices among Generation Y in the Service Sector Relevant to Gujarat State, Annals of the Bhandarkar Oriental Research Institute, ISSN: 0378-1143, Volume-CI, Issue-1, 2024 (UGC Care Listed Group-I Journal) Impact Factor 6.5 Dr. Harleen Kaur, Dr. Neha Patel | UGC Care Listed Group-I Journal |
| 9 | 2024 | Improving Retail Profits by Tailoring Product Bundles to Customer Preferences, Northern Economic Review, ISSN: 0262-0383, Vol. 15, No. 1 (2024), https://nerj.org, https://doi.org/10.5281/zenodo.1072089. Dr. Rajeshwari Jain, Dr. Neha Patel, Dr. Varnima Singh | Northern Economic Review |
| 10 | 2024 | Research paper presented at Transcendence…. XenZ, A National Conference on elevating India’s Business landscape, Kadi Sarva Vishwavidhyalaya, Kadi. Paper titled: Cracking the Code: Leveraging Viral Memes to Maximize Engagement in Gen Z Marketing Strategies, 1st to 3rd March 2024 | A National Conference on elevating India’s Business landscape, Kadi Sarva Vishwavidhyalaya, Kadi |
| 11 | 2024 | Beyond Banking: Investing in Prosperity - The Role of Banks in Finacial Planning and Wealth Management .International Journal of Management, Economics and Commerce International, Peer ReviewedjournalE-ISSN:2584-2609. Dr. Riddhi Dave, Dr. Preyal Sanghavi | International Journal of Management, Economics and Commerce International, Peer Reviewedjournal |
| 12 | 2024 | · Hallyu and beyond: A Study of Cross-Cultural Dynamics in India’s Gen Z. International Journal of Cultural Studies and Social Sciences ISSN 2347-4777 with IF=7.138. Vol-20, Issue-01, No.15, January - June: 2024-Lucky Mishra, Reshmi Banerjee, & Varimna Singh | International Journal of Cultural Studies and Social Sciences |
| 13 | 2024 | Analyzing SBI YONO Business, ICICI InstaBIZ, and HDFC SmartHub Vyapar: A Comprehensive Comparative Study. Asia-Pacific Journal of Management and Technology (AJMT), 4(3), 1-14. https://doi.org/10.46977/apjmt.2024.v04i03.001- · Nirva Raval & Lucky Mishra. | Asia-Pacific Journal of Management and Technology (AJMT) |
| 14 | 2024 | Factors influencing Entrepreneurail Intentions of Youth in Gujarat: Does Attitude play a Mediating Role? Liberal Studies Journal, 2455-9857. Vol 9 Issue 1. 2024. Dr Twinkle Trivedi, Dr Lucky Mishra and Dr Reshmi Banarjee | Liberal Studies Journal |
| 15 | 2024 | Predicting the antecedents of digital readiness of teachers by examining the mediating role of job satisfaction. International Journal of Innovation and Learning. Vol.35 No.3, pp.312 – 337. 2024. Dr Twinkle Trivedi, Hiral Vora and Viral Bhatt | International Journal of Innovation and Learning |
| 16 | 2024 | Study on Cooperative Bank Lending Practices in Ahmedabad. Asia-Pacific Journal of Management and Technology (AJMT), 4(3), 25-30. 2024. Shraddha Sakariya and Dr Twinkle Trivedi | Asia-Pacific Journal of Management and Technology (AJMT) |
| 17 | 2024 | A Study On The Factors That Influence The Success Of Digital Marketing In A Dynamic Marketing Landscape; A Theoretical And Empirical Integration. Educational Administration: Theory and Practice, 30(4), 3793–3798. 2024. 3. Dr. Charu Dutta, Dr. Srijib Shankar Jha, Dr. Rakatu Vijaya Lakshmi, Dr. V. Vijayakumar, Dr. Badhusha M H N, & Dr. Twinkle Trivedi | A Theoretical And Empirical Integration. Educational Administration: Theory and Practice |
| 18 | 2024 | Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India. In: Heggde, G.S., Patra, S.K., Panda, R. (eds) Immersive Technology and Experiences. Palgrave Macmillan, Springer Nature Singapore. 2024. Dr Twinkle Trivedi | Palgrave Macmillan, Springer Nature Singapore |
| 19 | 2024 | Research paper presented at Transcendence…. XenZ, A National Conference, paper titled: Factors influencing digital finacial literacy in emerging markets , at Kadi Sarva Vishwavidhyalaya, National Conference from 1st to 3rd March 2024. Dr. Twinkle Trivedi | A National Conference, Kadi Sarva Vishwavidhyalaya |
| 20 | 2024 | Marching Towards a Cleaner India : The Stakeholder Connect. Liberal Studies Journal, 2455-9857. Vol 9 Issue 1. 2024. Dr. Reshmi Menon, Dr. Varimna Singh | Liberal Studies Journal |
| 21 | 2024 | The Impact of COVID-19 on Technology Startups in India Juni Khyat (UGC Care Group 1 Journal), Volume XIV Issue-I, No. 4, January, pp. 85-95. ISSN: 2278-4632, Dr. Deepal Joshi | UGC Care Group 1 Journal |
| 22 | 2024 | Women in Technology Entrepreneurship in India: Existing Research Gap, Significant Features, Implications for Research and Policy-Making. Juni Khyat (UGC Care Group 1 Journal), Volume 14, Issue – 4, No. 03, April, pp. 177 – 191. ISSN: 2278-4632. Dr. Deepal Joshi | UGC Care Group 1 Journal |
| 23 | 2023 | RETAIL INVESTOR’S PERCEPTIONS TOWARDS INVESTMENT IN INDIAN CORPORATE BOND MARKET | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 24 | 2023 | MACRO ECONOMIC FACTORS AFFECTING RETAIL INVESTORS’ PARTICIPATION IN THE INDIAN BOND MARKET | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 25 | 2023 | Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large-sample study based on a model integrating philanthropic actions, well-being and flow experience | Journal of Philanthropy and Marketing |
| 26 | 2023 | Employee well-being: The Impact of Ability, Motivation and Opportunity HRM Practices | Juni Khyat |
| 27 | 2023 | Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness | International Review on Public and Nonprofit Marketing |
| 28 | 2023 | Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM‑ANN‑NCA method | International Review on Public and Nonprofit Marketing |
| 29 | 2023 | FACTORS INFLUENCING INTENTION TO USE ITC ENABLED RIDE SHARING OF MILLENIAL IN EMERGING MARKETS | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 30 | 2023 | THE EFFECTS OF EMPLOYEE ENGAGEMENT TOWARDS EMPLOYEE INTENTIONS TO STAY MEDIATED BY EMPLOYEE PSYCHOLOGICAL WELLNESS | Madhya Pradesh Journal of Social Sciences |
| 31 | 2023 | Measuring the moderation effect of age and gender on User's Intentions towards cloud computing in India | AIP Conference Proceedings |
| 32 | 2023 | Rising home bakers in India: leveraging online platforms for sales and marketing | Emerald emerging markets case studies (EMCS) |
| 33 | 2023 | Role of Personality and Work life Balance in Engaging Gen Z Employees in India | Empirical Economics Letters |
| 34 | 2023 | Which Pandava are you? Assessing Entrepreneurial Trait(s) based on the key strengths of the Pandavas | Kanpur Philosophers: International Journal of humanities, Law and Social Sciences |
| 35 | 2023 | Agricultre Financing by Banks in the State of Gujarat: Does it Help In Ushering Goal of Crop Diversification: An Empirical Analysis | Journal of the Oriental Institute |
| 36 | 2023 | Agricultre Financing by Banks in the State of Gujarat: Does it Help In Ushering Goal of Crop Diversification: An Empirical Analysis | Journal of the Oriental Institute |
| 37 | 2023 | Untaped Indian Rural Market : Exploring the New Opportunities | Rabindra Bharti Journal of Philosophy |
| 38 | 2023 | Entrepreneurship, Sustainability and the Pandemic - A Tourism Perspective | Humanities and Social Science Studies |
| 39 | 2023 | Impact of COVID 19 on Sustainability and Innovation of Tourism Sector | South India Journal of Social Sciences |
| 40 | 2023 | Clustering towards sustainability- The Global Reach and the Indian Significance | Madhya Pradesh Journal of Social Sciences |
| 41 | 2023 | Intertwining Emotions with Vlogging: The Sustainable Tourism Connect | Journal of Foundational Research |
| 42 | 2023 | Fashion Library: Bridging Environmental Sustainability and Innovative Marketing for a Sustainable Future | Tuijin Jishu/Journal of Propulsion Technology |
| 43 | 2023 | Fashion Library: Bridging Environmental Sustainability and Innovative Marketing for a Sustainable Future | Tuijin Jishu/Journal of Propulsion Technology |
| 44 | 2023 | A systematic study on the Domino effect of creating Green India: An Awareness and perception study of Indians towards Green Buildings | European Economic Letters |
| 45 | 2023 | SUSTAINABILITY AND LOCAL FOODS: A CONSUMER PERSPECTIVE ON PROMOTING ENVIRONMENTALLY FRIENDLY FOOD CHOICES | Madhya Pradesh Journal of Social Sciences |
| 46 | 2023 | SUSTAINABILITY AND LOCAL FOODS: A CONSUMER PERSPECTIVE ON PROMOTING ENVIRONMENTALLY FRIENDLY FOOD CHOICES | Madhya Pradesh Journal of Social Sciences |
| 47 | 2023 | Shwas: Breathing life into or just breathing? | Journal of Informatics Education and Research |
| 48 | 2023 | Shwas: Breathing life into or just breathing? | Journal of Informatics Education and Research |
| 49 | 2023 | CLUSTERING TOWARDS SUSTAINABILITY – THE GLOBAL REACH AND THE INDIAN SIGNIFICANCE | Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P. Institute of Social Science Research, Ujjain |
| 50 | 2023 | Indian Women Entrepreneurs in MSME: The Driving Force behind their Journey | International Journal for Research in Engineering Application & Management |
| 51 | 2023 | A study on customer awareness: Green banking | International Journal for Multidisciplinary Research |
| 52 | 2023 | DRIVERS OF EMPLOYEE ENGAGEMENT: A CONCEPTUAL FRAMEWORK | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 53 | 2023 | RETAIL INVESTOR’S PERCEPTIONS TOWARDS INVESTMENT IN INDIAN CORPORATE BOND MARKET | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES |
| 54 | 2022 | A Neural Network Approach for Predicting Sustainable Consumption behaviour of SNS Users by Integrating Personality Traits and E-Mavenism | Academy of Marketing Studies Journal |
| 55 | 2022 | Impact of Digital Content Marketing on Purchase Intentions for Online shopping post Covid -19 Pandemic | International Journal of Management, Public Policy and Research, E ISSN : 2583-3014 |
| 56 | 2022 | IDENTIFICATION OF EMERGING ECONOMY DEVELOPMENT BY USING ARTIFICIAL INTELLIGENCE | Manager – The British Journal of Administrative Management |
| 57 | 2022 | AI IN HUMAN RESOURCE MANAGEMENT PATH FORWARD AND CHALLENGES | The World Journal of Management and Economics |
| 58 | 2022 | A RESEARCH STUDY ON FACTORS INFLUENCING LISTING GAINS OF IPOs | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI |
| 59 | 2022 | A RESEARCH STUDY ON EMPLOYEE PERCEPTION ON ORGANIZATIONAL LEADERSHIP: COVID AND BEYOND’ | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI |
| 60 | 2022 | From Push to Pull- Digital Transformation Globally During and After COVID 19: An Empirical Analysis | The Management Accountant, Vol 57, Issue 9, September 2022, ISSN:0972-3528 |
| 61 | 2022 | Psychological comfort in service relationships: A mixed-method approach | Journal of Retailing and Consumer Services |
| 62 | 2022 | A RESEARCH STUDY ON EMPLOYEE PERCEPTION ON ORGANIZATIONAL LEADERSHIP: COVID AND BEYOND’ | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI |
| 63 | 2022 | An examination on the extent of alliance between youth mobile phone subscribers with mobile network operators | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES; ISSN: 0972 – 8945 Vol. XX, No.6, July – December 2022, UGC Care Approved, Group I, Bi-Annual Journal |
| 64 | 2022 | Study on cognizance of key performance indicators in Ahmedabad based organizations | Journal of the Oriental Institute; ISSN: 0030-5324 Vol. 71, Issue. 04, No. 2, October - December: 2022, UGC Care Approved, Group I, Peer Reviewed and Referred Journal |
| 65 | 2022 | To study the hotel guests’ penchant towards the hotels’ green practices followed – the hotel employee perspective | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCV, No.43, 2022 UGC CARE GROUP 1 approved, Peer Reviewed and Referred Journal. |
| 66 | 2022 | Barriers towards Green India: A holistic approach | The Empirical Economics Letters, 21 (Special Issue 2): (July 2022) ISSN 1681 8997 Indexed in EconLit and included in Cabell's Directory, ERA accredited and included in ABDC journal quality list, Endorsed in Publons which is a part of Web of Science Group. |
| 67 | 2022 | Chandok, Y. and Patel, R. (2022). ‘An Analysis of Growth and Long Term Trend of Textile Industry in India’, Paripex- Indian Journal of Research, Vol. 11, No. 5, pp. 137-140. | Paripex- Indian Journal of Research |
| 68 | 2022 | Social Entrepreneurial Spectrum: Understanding The Need For Social Ecosystem Through Two Schools Of Practice | Journal of the Oriental Institute |
| 69 | 2022 | Social Network Analysis for Precise Friend Suggestion for Twitter by Associating Multiple Networks using ML | Informational Technology and web Engineering, Vol. 17, Issue 1, 2022, |
| 70 | 2022 | From Push to Pull- Digital Transformation Globally During and After COVID 19: An Empirical Analysis | Management Accountant, Vol 57, Issue 9, September 2022, ISSN:0972-3528 |
| 71 | 2022 | Impact of Budget announcements on the Nifty 50 companies with Highest Market capital in their respective sectors | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN : 0972-0766, Vol. : XCV, No:48, 2022 |
| 72 | 2022 | Exploring the role of speical tourism events in urban areas | South India journal of speical tourism events in urban areas issn 0972-8945, Vol. XXI, No. 5 january-june 2023 |
| 73 | 2022 | An examination on the extent of alliance between youth mobile phone subscribers with mobile network operators | SOUTH INDIA JOURNAL OF SOCIAL SCIENCES; ISSN: 0972 – 8945 Vol. XX, No.6, July – December 2022, UGC Care Approved, Group I, Bi-Annual Journal |
| 74 | 2022 | Study on cognizance of key performance indicators in Ahmedabad based organizations | Journal of the Oriental Institute; ISSN: 0030-5324 Vol. 71, Issue. 04, No. 2, October - December: 2022, UGC Care Approved, Group I, Peer Reviewed and Referred Journal |
| 75 | 2022 | To study the hotel guests’ penchant towards the hotels’ green practices followed – the hotel employee perspective | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCV, No.43, 2022 UGC CARE GROUP 1 approved, Peer Reviewed and Referred Journal. |
| 76 | 2022 | A Case Study titled ‘Robotrix India: Innovations pave the ways!’ | Published by - L ORDINE NUOVO PUBLICATION with ISBN: 978-93- 92995-32-3 in 2022. |
| 77 | 2022 | A Case Study titled 'Food Memories' | Published by Indian Institute of Management, Ahmedabad |
| 78 | 2021 | An Eagle’s view on the Impact of the Pandemic (COVID 19) on the Online Purchase Pattern of Apparels and Makeup by Indian women | The Empirical Economics Letters |
| 79 | 2021 | Abundant Choices: Consumers Dilemma | The Empirical Economics Letters |
| 80 | 2021 | From Pandemic to Academic and beyond: Online Teaching Challenges Faced by School Teachers in Gujarat | The Empirical Economics Letters |
| 81 | 2021 | Trajectory from brand hate to consumer decision making process | IITM Journal of Business Studies (JBS |
| 82 | 2021 | Challenges for New generation Entrepreneurs in adopting of blendedlearning : An emperical study | International Journal of Entrepreneurship,VOL 25,Special Issure |
| 83 | 2021 | The Covid 19 scare & Air travel: Exploring Passengers concerns and Attitudes | Academy of Strategic Management Journal Vol 20,Special Issue 5,2021 |
| 84 | 2021 | Startegies to overcome the psychological impactsof work from home during Covid-19 Pandemic : A case study | Proceedings of conference on Management in New normal by GLS univeristy in 2021 (E ISBN: 978-93-5473-783-1) |
| 85 | 2021 | The Uncertain Future of Banking: People and Change Management | AIMS International Journal of Management |
| 86 | 2021 | To Study the Impact of Quality and Satisfaction with respect to Food Delivery Apps on Customers Continuance Intention Post Covid-19 Pandemic | KalyanBharti |
| 87 | 2021 | Examining the factors influencing faculty readiness for Online Teaching and its impact on Motivation | Shodhsamhita |
| 88 | 2021 | An Empirical Analysis of the Financial Behaviour and Attitude of Residents of Ahmedabad City | Wesleyan Journal of Research |
| 89 | 2021 | A Study of Competencies and Challenges of Indian Women Entrepreneurs | Economic Studies Journal |
| 90 | 2021 | Chandok, Y. and Patel, R. (2021). 'A Comparative Analysis of Growth of Sugar Industry in India during Pre and Post Recession Period', | Paripex-Indian Journal of Research, Vol. 10, No. 02, pp 11-14 |
| 91 | 2021 | Examining the impact of strategic supplier partnership, customer relationship and supply chain responsiveness on operational performance: the moderating effect of demand uncertainty | Journal of Business & Industrial Marketing |
| 92 | 2021 | An Empirical Analysis of the Financial Behaviour and Attitude of Residents of Ahmedabad City | Wesleyan Journal of Research |
| 93 | 2021 | The Impact of Time Orientation and Cultural Values on Consumer Innovativeness and Innovation Adoption Behaviour: The Moderating Role of Innovation Characteristics | Paripex – Indian Journal of Research, |
| 94 | 2021 | ABUNDANT CHOICES: CONSUMER’S DILEMMA | The Empirical Economics Letters |
| 95 | 2021 | An Empirical Analysis of the Financial Behaviour and Attitude of Residents of Ahmedabad City | Wesleyan Journal of Research |
| 96 | 2021 | Trajectory from brand hate to consumer decision making process | IITM Journal of Business Studies [JBS] |
| 97 | 2021 | From Academic to Pandemic and Beyond – online teaching challenges faced by school teachers in Gujarat | The Empirical Economics Letters |
| 98 | 2021 | A Comparative Study on Entrepreneurial Traits Found in Students of Master’s Program | Journal of The Asiatic Society of Mumbai |
| 99 | 2020 | To assess the Emotional Well Being of the Populace of Gujarat, India During the Pandemic – COVID 19 Obligatory Lockdown 1.0 | Journal of Critical Reviews |
| 100 | 2020 | Increasing Screen Time and Sleep Debt, Behavioral Deficit and Academic Performance in Millennials: A Holistic Review | Test Engineering |
| 101 | 2020 | Evaluation of eTail services quality: AHP approach | Vision |
| 102 | 2020 | Factors Impacting the Performance of Women Entrepreneurs in MSMEs | Proceedings of International E-Conference on Advances in Management, Social Sciences and Technology organised by Indian Academicians and Researchers Association (IARA) ISBN: 978-81-949278-6-0 |
| 103 | 2020 | A Study on the Perception of Young Women towards Entrepreneurship in Ahmedabad | Proceedings of 2nd International Conference on Entrepreneurship & Family Business (ICEFB) at IIT Bombay |
| 104 | 2020 | To assess the emotional wellbeing of the populace of Gujarat, India during the pandemic – COVID-19 19 obligatory lockdown 1.0 period | Journal of Critical Reviews, |
| 105 | 2020 | Increasing Screen Time and Sleep Debt, Behavioural Deficit and Academic Performance in Millennials: A Holistic Review | TEST Engineering and Management |
| 106 | 2020 | MH-DSCEP: multi-hop dynamic and stable cluster-based energy-efficient protocol for WSN | International Conference on Information and Communication Technology for Intelligent Systems |
| 107 | 2019 | An Analysis of Factors Influencing Shopping Cart Abandonment and Its Impact on E commerce Players in India | Springer |
| 108 | 2019 | E wallet system: Small merchant’s perspective | Springer |
| 109 | 2019 | An Improved Genetic Algorithm for Solving Multi Depot Vehicle Routing Problems | International Journal of Information Systems and Supply Chain Management (IJISSCM) |
| 110 | 2019 | RAM: rotating angle method of clustering for heterogeneous-aware wireless sensor networks | Smart Trends in Computing and Communications |
| 111 | 2018 | An Analysis of Factors Influencing Shopping Cart Abandonment and Its Impact on E-commerce Players in India | 18th Global Conference on Flexible systems management – GLOGIFT |
| 112 | 2018 | E wallet system: Small merchant’s perspective | 18th Global Conference on Flexible systems management – GLOGIFT |
| 113 | 2018 | A Study on importance of using technology in imparting education and its impact on learning retention by the students of CBSE schools in Ahmedabad | Indian Journal of Applied Research, volume 08, Issue 12, December 2018, ISSN - 2249-555X |
| 114 | 2018 | Comprehensive analysis on learning and recollection procedure by the high school students of ICSE board students in the city of Ahmedabad | Indian Journal of Applied Research, volume 08, Issue 12, December 2018, ISSN - 2249-555X |
| 115 | 2018 | A Study on Corporate Social Responsibility with reference to the Corporations Associated with social media | GLOGIFT 18, SPINGER (December 18-20, 2018) ISBN No 978-93-83893-08-9. |
| 116 | 2018 | An Analysis of Factors Influencing Shopping Cart Abandonment and Its Impact on E-commerce Players in India | 18th Global Conference on Flexible systems management – GLOGIFT |
| 117 | 2018 | E wallet system: Small merchant’s perspective | 18th Global Conference on Flexible systems management – GLOGIFT |
| 118 | 2018 | Leadership in Indian High-tech Start-ups: Lessons for Future | o pp. 39-92. In Thakkar, B. (Eds.) “The Future of Leadership: Addressing Complex Global Issues”; Palgrave Macmillan, Springer International Publishing AG, Switzerland. ISBN: 978-3-319-73869-7 (Print); ISBN: 978-3-319-73870-3 (Online) |
| 119 | 2018 | A Study on Relationship Amongst Designation and Change Readiness within Employees of Banking Sector in Gujarat | ROOTS |
| 120 | 2018 | A Study on Job Satisfaction of Bank Employees with respect to Readiness to Change in Work environment in Major Cities of Gujarat | ROOTS |
| 121 | 2018 | Digital Transformation of Banks in India: The Opportunities and Challenges faced by Retail Banking Sector | International Journal of Creative Research Thoughts |
| 122 | 2018 | Impact of Role Ambiguity on Resistance for Change in Banks within Gujarat | International Journal for Research in Applied Science and Engineering Technology |
| 123 | 2017 | A study on Influence of Demographic factors on Consumer Impulse Buying Behavior | Sankalpa Journal of Mgt and Research (ISSN No. 2231:1904), Vo. 7 Issue 1, 2017 |
| 124 | 2017 | Apparels Impulse Buying Behavior of College Students with respect to Visual Merchandising” | Quest- International Journal of Management and Research, Vol.7 Issue 1, 2017. |
| 125 | 2017 | India: Through The Eyes of the Foreign Tourist Using Content and Narrative Analysis of Travel Blogs. | 7th IIMA Conference on Marketing in Emerging Economies. |
| 126 | 2017 | A Semiotic Approach through Print Advertisements- The Changing Indian Urban Male. | Global Observations of the Influence of Culture on Consumer Buying Behavior.IGI Book, |
| 127 | 2017 | A Study on Trends and Regulations of NPAs in Indian Commercial Banks | Chapter in the book titled ‘Law and Economics Breaking New Grounds’ published by Eastern Book Company |
| 128 | 2017 | India: Through The Eyes of the Foreign Tourist Using Content and Narrative Analysis of Travel Blogs. | 7th IIMA Conference on Marketing in Emerging Economies. |
| 129 | 2017 | A Semiotic Approach through Print Advertisements- The Changing Indian Urban Male. | Global Observations of the Influence of Culture on Consumer Buying Behavior.IGI Book, |
| 130 | 2016 | Impulse buying behaviour amongst working women – with respect to the city of Ahmedabad | International Journal of Innovative Science, Engineering and Technology, volume 3, Issue 1, January 2016, ISSN 2348 – 7968 |
| 131 | 2016 | Microfinance in India With Special Reference to SHG-Bank Linkage Programme | OBRJ. Vol 2 No 2,2016 |
| 132 | 2016 | A Study of Financial Impact of Lean Manufacturing Scheme on MSME Units of ITAMMA Cluster in Gujarat,proceedings of | 6th India Finance Conference at IIM Ahmedabad,2016 |
| 133 | 2016 | An analysis of trends and patterns of bank financing in MSMEs and its impact on developing Indian economy | Published by International conference on Finance CCFS,2016 |
| 134 | 2016 | E-commerce Buying Behavior in India: The Role of Website Features in E-loyalty | South Asian Journal of Management Vol. 23, No. 1, pp. 56-88. ISSN: 0971-5428 |
| 135 | 2016 | A Study of Trends in B2C Online Buying in India | Indian Journal of Marketing, Vol. 46, No. 2, pp. 22-35. |
| 136 | 2016 | A Study of Financial Impact of Lean Manufacturing Scheme on MSME Units of ITAMMA Cluster in Gujarat,proceedings of | 6th India Finance Conference at IIM Ahmedabad,2016 |
| 137 | 2016 | An analysis of trends and patterns of bank financing in MSMEs and its impact on developing Indian economy | Published by International conference on Finance CCFS,2016 |
| 138 | 2016 | “Sales Promotion to doctors': The societal perspective”, | Conference proceedings, Management and Research Practices in Emerging Markets, ISBN :978-93-80867-85-4 |
| 139 | 2016 | “Go Green-A Value Proposition for Business”, | Conference proceedings NICOM 2016, New Age Ecosystem for Empowering Trade, Industry and Society, ISBN :978-93-85777-08-0 |
| 140 | 2015 | Evaluating Factors on consumer Impulse buying through SEM Approach | Common Wealth Journal of commerce and Management Research, Vol.2, Issue 4 (April 2015) |
| 141 | 2015 | 3 Fs Of MSMEs: A Holistic Study Of Foundation, Functions And Future Of MSMEs Of Gujarat - With Special Reference To Various Government Incentives And Schemes | Published by International conference on Finance CCFS,2015 |
| 142 | 2015 | Effect of Attitudes, Subjective Norms, Perceived Behavioral Control and Domain Specific Innovativeness on Online Buying | AIMS International Journal of Management (Houston, USA), Vol. 9, No. 2, pp. 107-132. ISSN 1939-7011 |
| 143 | 2015 | 3 Fs Of MSMEs: A Holistic Study Of Foundation, Functions And Future Of MSMEs Of Gujarat - With Special Reference To Various Government Incentives And Schemes | Published by International conference on Finance CCFS,2015 |
| 144 | 2015 | An Analysis of Pull motivational factors of the Indian Domestic tourist | 6th IIMA Conference on Marketing in Emerging Economies, 2015 |
| 145 | 2015 | “CSR and HR : The Way Ahead” | Conference proceedings NICOM 2015, Transforming HR: Creating a Culture for Change and CSR, ISBN :978-93-84869-09-0 |
| 146 | 2014 | Online spending dynamics of working women professionals in Bangalore City | Indian Journal of Applied research, volume: 4 | Issue: 12 | Dec 2014 | ISSN - 2249-555X |
| 147 | 2014 | An Analysis of income and investment pattern of working women in the city of Ahmedabad | International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563, Vol. 4, No.6, December 2014 |
| 148 | 2014 | Impulsive Buying in organized Retail with respect to Ahmedabad | SANKALPA-Journal of Mngt. & Research" (ISSN No. 2231-1904), Vol.3(2). |
| 149 | 2014 | Private Equity in India and Its Impact on Indian Businesses | Published by International conference on Finance CCFS,2014 |
| 150 | 2014 | Private Equity in India and Its Impact on Indian Businesses | Published by International conference on Finance CCFS,2014 |
| 151 | 2014 | “Global or Glocal : The future course for strategy?”, | Global Journal of Finance and Management |
| 152 | 2013 | The Impact of Service Quality on Customer Loyalty towards Organized Coffee Retailers in Ahmedabad | Anveshak, Volume-2, No. 1, January 2013, ISSN: 2278-8913, Excel India Publishers. |
| 153 | 2013 | Visual Merchandising and its impact on purchase behavior in Ahmedabad City | National Institute of Co-operative Management on 4th and 5th May 2013 |
| 154 | 2013 | Impulsive Buying- A literature Review | Nishkarsh journal of Management and Technology ISSN:2320-4192 |
| 155 | 2013 | An Analysis of existing literature on B2C e-commerce | Indian Journal of Marketing, Vol. 43, No. 12, pp. 34-46. ISSN: 0973-8703 |
| 156 | 2012 | Effect of Facebook on Purchasing Behavior of Youth | International Journal of Research in Computer Application and Management (IJRCM) Volume No. 2 (2012), Issue No. 11 (November) ISSN: 2231-1009 |
| 157 | 2012 | Impact of Facebook on students’ academic performance | Nishkarsh The Journal of Management ISSN: 2320-4192 |
| 158 | 2012 | The Effect of Globalization, Global Brands and Rural Marketing on the Rural Consumer | Global recession to Global Recovery: Opportunity, Challenges and Strategies for Sustainable Growth |
| 159 | 2012 | The Impact of Global Advertisement on Indian Values’ | SANKALPA, Journal of Management and Research |
| 160 | 2012 | The Impact of Global Advertisements on the Traditions of Urban India. | International Journal of Scientific Research |
| 161 | 2012 | The impact of Global brands on the culture of the Indian Urban Consumer. | International Journal of Scientific Research |
| 162 | 2012 | Economic Implications of GST in India | Global Journal of Finance and Management ISSN 0975- 6477, VOL 4, Number 9, 2012 |
| 163 | 2012 | Land Reforms and Transfer of Land: a case study of Agra region | Research Journal of Economics & Business Studies, ISSN: 2251-1555, Volume:02, Number: 02, December- 2012 |
| 164 | 2012 | The Indian Tourism Sector, The Pre-reform to Post reform Era- An overview | Research Journal of Arts,Management and Social Sciences ,VOL VI. |
| 165 | 2012 | Indian Outbound Tourist’s Perceptions of Select ASEAN destinations | Published at the Nirma International Conference on Management(2012 |
| 166 | 2012 | A study on the role of shopping as a factor in the Indian Outbound tourist’s destination selection | Sankalpa-Journal of Management and Research ,volume 2,Issue 2 |
| 167 | 2012 | An Exploratory Study on the Development of Tourism and the Domestic Tourists Travel Behaviour | International Journal of Scientific Research |
| 168 | 2012 | Indian Outbound Tourists’ Retail Behavior | International Journal of Scientific Research |
| 169 | 2011 | Fairness cream evaluation survey in men | RBCON- March 19, 2011 |
| 170 | 2011 | Marketing Mix for Rural Market | Recent Trends in Management and Technology” organized by R.B. Institute of Management Studies |
| 171 | 2009 | Administrative Aspects of Value Added Tax with Special Reference to Uttar Pradesh | Journal of Management Development And Information, RNI. UPENG/2007/27969, VOL 7, Dec, 2009 |
| 172 | 2007 | Impact of Emotional advertising and its effectiveness on consumers | AIMA journal |
| 173 | 2006 | Managing Multiculturalism and diversity issues in today’s MNCs | Indian Conference of Management [I-COM] |
| 174 | 2006 | Perspectives of ethical dilemmas faced by marketers | Indian Conference of Management [I-COM] |
| 175 | 2006 | Faculty development program | ICFAI |
| 176 | 2006 | Industry- Institute partnership FDP | B.K. School of Business management under the aegis of IIPC |
| 177 | 2005 | International conference on statistical tools used in management study | Ahmedabad Management Association |
| 178 | 2004 | Importance and benefits of accounting in marketing | Seminar on Foundation, Research, and Application of Accounting, organised by S.K. Patel Institute of Management and Computer Studies, Gandhinagar |
| 179 | 2004 | National seminar on “Brand Wars – III” | ICFAI |
| 180 | 2004 | Two-day state level residential seminar on Foundation, Research, and Application of Accounting | S.K. Patel Institute of Management and Computer Studies |
