| 1. | Patel, N., Jain, R., (2023)Chapter in E-Book Title: Advances in Interdisciplinary Research and Innovation. ISBN: 978-3-96492-466-7 Published By: Weser Books, Germany PP: 72-82 . ANALYSIS OF SOCIAL MEDIA MARKETING IMPACT ON CUSTOMER BEHAVIOR |
| 2. | Writer’s Corner – A compilation of case studies (2022) Editors Dr. Neha Patel ; Dr. Supriya Bhutiania. ISBN : 978-93-92995-32-3 published by L Ordine Nuovo Publication |
| 3. | Patel, N., Jain, R., (2022).To study the hotel guests’ penchant towards the hotels’ green practices followed – the hotel employee perspective. JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCV, No.43, 2022 UGC CARE GROUP 1 approved, Peer Reviewed and Referred Journal. |
| 4. | Jain, R., & Patel, N., (2021). Study on cognizance of key performance indicators in Ahmedabad based organizations, Journal of the Oriental Institute; ISSN: 0030-5324 Vol. 71, Issue. 04, No. 2, October - December: 2022, UGC Care Approved, Group I, Peer Reviewed and Referred Journal |
| 5. | Mehta, R., & Patel, N., (2021). An Eagle’s view on the Impact of the Pandemic (COVID 19) on the Online Purchase Pattern of Apparels and Makeup by Indian women The Empirical Economics Letters ISSN 1681-8997. Special Issue October 2021 (ABDC Journal – C) |
| 6. | Jain, R., & Patel, N., (2021). Abundant Choices: Consumers Dilemma. The Empirical Economics Letters ISSN 1681-8997 Special Issue October 2021 (ABDC Journal - C) |
| 7. | Jain, R., Srinivasan, R., & Patel, N., (2021). From Pandemic to Academic and beyond: Online Teaching Challenges Faced by School Teachers in Gujarat. The Empirical Economics Letters ISSN 1681-8997 Volume 20 Issue -03: Release date : March 2021 (ABDC Journal - C) |
| 8. | Patel, N., Jain, R., (2021). Trajectory from brand hate to consumer decision making process. IITM Journal of Business Studies (JBS) ISSN Number (Online): 2394-5028. ISSN Number (Print): 2393-9451, UGC Care Listed and Creative Commons Licensed, January to December 2021, Vol:8, Issue:1. |
| 9. | Jain R., Patel, N., (2020. Homesickness: Its impact on the psychological, emotional and Social well being on University Students. Juni Khyat, October 2020 ISSN: 2278-4632,Vol 10 Issue 10 No. 03, pp 106-114 (UGC Care Group1 ) |
| 10. | Patel, N., Jain, R., (2020). Consumer’s Discernment towards price rise post COVID 19 Lockdown and their strategies towards financial spending. Juni Khyat, September 2020 ISSN: 2278-4632,Vol 10 Issue 9 No. 5, pp 72-81 (UGC Care Group1 ) |
| 11. | Patel, N., Jain, R., (2020). To assess the Emotional Well Being of the Populace of Gujarat, India During the Pandemic – COVID 19 Obligatory Lockdown 1.0 Period. Journal of Critical Reviews, 7 (10), 161-169. doi:10.31838/jcr.07.10.38 (Scopus) |
| 12. | Patel, N., Jain, R., & Srinivasan, R., (2020). Increasing Screen Time and Sleep Debt, Behavioral Deficit and Academic Performance in Millennials: A Holistic Review. TEST, Engineering and Management May - June 2020 ISSN: 0193-4120, Vol 83 Page No. 11154 – 11163 (Scopus) |
| 13. | Srinivasan, R., Patel, N., & Jain, R., (2020). Fashion Sustainability: Impact of Awareness of Apparel and sustainability factors on Apparel Consumption. Studies in Indian Place Names ISSN 2394-3114 Volume 40 Special Issue -08: Release date 29-03-2020 (UGC Care Journal) |
| 14. | Jain, R., & Patel, N., (2020). An Empirical Study on Dynamics Of Decision Making Parameters Of Working Women While Buying Apparel In The City Of Ahmedabad. Research Journal of Social Science & Management-RJSSM (ISSN 2251-1571) release date Vol 9, No 9(2020): 01 January 2020 (International Peer Reviewed); Ulrich's Periodicals Directory (a ProQuest Co.), Index Copernicus, Google Scholar, Open J-Gate; Impact Factor: 6.86) |
| 15. | Patel, N., & Bhutiani, S.,(2017). A Semiotic Approach through Print Advertisements- The Changing Indian Urban Male. Global Observations of the Influence of Culture on Consumer Buying Behavior.IGI Book, ISBN-9781522527275; pages 146-170 (Scopus) |
| 16. | Bhutiani,S., & Patel, N.,(Jan 2017). India: Through The Eyes of the Foreign Tourist Using Content and Narrative Analysis of Travel Blogs. 7th IIMA Conference on Marketing in Emerging Economies. Pg 113-122 (Peer Reviewed-International) ISBN : 978-81-920800-6-2 |
| 17. | Patel, N., (2012). Effect of Global brands on the culture of the Indian Urban Consumer. International Journal of Scientific Research, Volume 1, Issue 4, September 2012. ISSN No 2277 - -8179 (Peer Reviewed-International) |
| 18. | Patel, N., (2012). The Impact of Global Advertisements on the Traditions of Urban India. International Journal of Scientific Research, Volume 1, Issue 4, September 2012. ISSN No 2277 - -8179 (Peer Reviewed-International) |
| 19. | Patel, N., (2012). The Impact of Global Advertisement on Indian Values’, SANKALPA, Journal of Management and Research, Vol. 2, Issue 2, July 2012. ISSN No. 2231 – 1904 (Peer Reviewed-International) ISSN No. 2231-1904 |
| 20. | Patel, N., & Amarnani, A., (2012). The Effect of Globalization, Global Brands and Rural Marketing on the Rural Consumer. 15th Nirma International Conference on Management (NICOM-2012) “Global recession to Global Recovery: Opportunity, Challenges and Strategies for Sustainable Growth” Nirma University, Ahmedabad, January 05-07. |
